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April 2-4, 2016
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ASCD Annual Conference and Exhibit Show

2016 ASCD Annual Conference and Exhibit Show

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ASCD Welcomes New Staff to Marketing and Member Services Team

Alexandria, VA (05/1/2012)—ASCD, the global leader in providing programs, products, and services that empower educators to support the success of each learner, welcomes two new staff members to the association’s Marketing and Member Services Team. Bonnie Kasander has been appointed as ASCD’s new director of membership, and James Mahoney has been appointed the association’s new director of marketing.

Bonnie Kasander, in her new role as ASCD’s director of membership, leads the organization’s Membership unit, serving more than 150,000 members. As a direct-response marketer with over 25 years of experience, she has led marketing teams for a variety of nonprofit and for-profit organizations. For the past 10 years, she served as the vice president of direct response for Encore Marketing International, creating a variety of lifestyle membership clubs, products, and services and marketing them to consumers both domestically and internationally. Prior to working at Encore Marketing International, Kasander managed her own marketing consulting firm, developing and implementing marketing strategies for educational organizations.

In his new role as ASCD’s director of marketing, James Mahoney is responsible for direct marketing and brand strategy, bringing his 25 years of brand strategy, direct marketing, and market research leadership experience to the association. Mahoney most recently served as vice president of Wireless Ventures International, where he was responsible for global brand marketing and communications. He has also served in key leadership roles at Capital One Financial and DuPont de Nemours. At Capital One, Mahoney was the brand director responsible for digital marketing and integrated advertising for the brand and nine lines of business. At DuPont, he was the global brand and CRM director for DuPont Textiles & Interiors, managing brand advertising, marketing strategy, global partnerships, and communications for the LYCRA®, Tactel®, and CoolMax® brands.

"ASCD warmly welcomes Bonnie and James," said ASCD Executive Director and CEO Dr. Gene R. Carter. "Both bring specialized knowledge and experience to ASCD that adds to our core mission of empowering educators to support the success of each learner."

For more information about ASCD and our programs, products, and services or membership, visit

Contact Information  

  • Marissa Bialecki, communications coordinator, 1-703-575-5461 or by e-mail.
  • Stephen Wakefield, communications director, 1-703-575-5764 or by e-mail.