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April 2-4, 2016
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ASCD Annual Conference and Exhibit Show

2016 ASCD Annual Conference and Exhibit Show

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Books in Translation

ASCD Publishes Eric Jensen’s Book about Engagement Strategies to Help Students in Poverty Succeed

Alexandria, VA (09/03/2013)—ASCD is pleased to announce the release of Engaging Students with Poverty in Mind: Practical Strategies for Raising Achievement, a new book by seasoned educator, prolific author, and brain expert Eric Jensen.

In this crucial follow-up to the best-selling book Teaching with Poverty in Mind: What Being Poor Does to Kids’ Brains and What Schools Can Do About It, Jensen emphasizes the strong and significant correlation between engagement and achievement. He reveals how educators can master engagement and use it to help students of low socioeconomic status excel.

Engaging Students with Poverty in Mind challenges teachers to set a new bar: to reach more students in more engaging and profound ways. Jensen presents engagement strategies that tell teachers specifically how to

  • Expand cognitive capacity to enable students to reach high goals.
  • Increase motivation and effort.
  • Build deep, enduring understanding of content.
  • Improve classroom behaviors.
  • Foster powerfully positive attitudes and mind-sets in both students and themselves.

The book also explores the seven core engagement factors that are strongly tied to socioeconomic status and form the rationale behind the strategies in this book: health and nutrition, vocabulary, effort and energy, mind-set, cognitive capacity, relationships, and stress level.

This book is a blueprint for the academic achievement of students in poverty. Readers will learn from the latest research findings, the author’s own experiences, and school success stories as they explore strategies proven to work. Educators of all grade levels and subject areas will also learn how to automate engagement in the classroom and create a realistic implementation plan.

“To reach kids, we must first and foremost be able to keep their focus,” said ASCD Executive Director and CEO Dr. Gene R. Carter. “This new book by Eric Jensen can guide educators of any level as they enhance practice and take new and powerful steps to keep students engaged in and excited about learning.”

About the Author

Eric Jensen is a former teacher who has taught at all levels, from elementary school through university, and is deeply committed to making a positive, significant, and lasting difference in the way we learn. His academic background includes a BA in English and an MA in organizational development, and he is currently completing his doctorate in human development. Jensen has authored 30 books, including Teaching with the Brain in Mind, Teaching with Poverty in Mind, Turnaround Tools for the Teenage Brain, Enriching the Brain, Student Success Secrets, and Super Teaching.

For more information about ASCD, visit To learn more about our books program or to read sample chapters from this and other publications, visit

Contact Information

  • Julia Liapidova, communications specialist, 1-703-575-5607 or by e-mail.
  • Alexandra Fenwick, communications assistant, 1-703-575-5482 or by e-mail.

ASCD is the global leader in developing and delivering innovative programs, products, and services that empower educators to support the success of each learner. Comprising 140,000 members—superintendents, principals, teachers, professors, and advocates from more than 134 countries—the ASCD community also includes 56 affiliate organizations. The nonprofit's diverse, nonpartisan membership is its greatest strength, projecting a powerful, unified voice to decision makers around the world. To learn more about how ASCD supports educators as they learn, teach, and lead, visit