Say It with Social Media

Some items on the school administrator's to-do list have changed over the years, but there's still one constant at the top of the list—communication. School administrators who are strong communicators tend to earn the trust of their school communities and enjoy more positive feedback from stakeholders. They're adept at delivering information in a timely manner and allowing for two-way conversations on topics that provoke anxiety or require further discussion.

The advent of technological resources—such as Twitter, blogs, Facebook, YouTube, and a variety of Google tools—has made it easier to get the word out, as well as to collect important feedback from parents, teachers, and students. Here are some great ways to start the conversation.

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