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April 2015 | Volume 72 | Number 7 Communications Skills for Leaders Pages 66-69
Patrick Larkin
Savvy school leaders use social media to engage their communities in a lively and ongoing exchange of ideas.
Some items on the school administrator's to-do list have changed over the years, but there's still one constant at the top of the list—communication. School administrators who are strong communicators tend to earn the trust of their school communities and enjoy more positive feedback from stakeholders. They're adept at delivering information in a timely manner and allowing for two-way conversations on topics that provoke anxiety or require further discussion.
The advent of technological resources—such as Twitter, blogs, Facebook, YouTube, and a variety of Google tools—has made it easier to get the word out, as well as to collect important feedback from parents, teachers, and students. Here are some great ways to start the conversation.
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