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August 1, 1993
Vol. 35
No. 6

New Strategic Plan Adopted

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      Culminating a year-long effort by ASCD's Strategic Planning Commission, the Executive Council recently adopted a new strategic plan to guide the Association into the next century.
      The 34-member commission, meeting three times over the course of the past year, prepared a new mission statement, set of beliefs, and strategic goals, which were presented to the Executive Council in June. After discussing the commission's work, the Council adopted the report, with minor modifications.
      ASCD's new mission statement is:
      ASCD, a diverse, international community of educators, forging covenants in teaching and learning for the success of all learners.
      In addition, ASCD now has a new set of belief statements (see box) and six ambitious strategic goals. The goals are that by the year 2001:
      • ASCD will have programs in place to ensure that schools serving children of the poor have equal access and appropriate opportunity to widely use, and effectively implement, our products and services.
      • ASCD will be one of the most influential forces promoting good learning to educational policymakers worldwide.
      • ASCD will have fully integrated its belief in and commitment to diversity throughout its governance, programs, and affiliations.
      • ASCD will actively engage in enhancing the capacity of schools and school systems for change and self-renewal.
      • ASCD will have restructured itself to fully exemplify the principles of learning and the values and practices of self-renewing organizations.
      • ASCD will work together with educators and educational organizations worldwide to promote quality education through structures that address both national and international issues.
      The Council directed the staff (with the involvement of other stakeholders) to prepare action plans for each of the six strategic goals for review at its October meeting. Also, activities will be undertaken to give ASCD members regular opportunities for input into the strategic plan as it is being developed and implemented. Look for regular reports in Update.

      ASCD's Belief Statements

      ASCD's Belief Statements

      Fundamental to ASCD is our concern for people, both individually and collectively.

      • We believe that the individual has intrinsic worth.

      • We believe that all people have the ability and the need to learn.

      • We believe that all children have a right to safety, love, and learning.

      • We believe that a high-quality, public system of education open to all is imperative for society to flourish.

      • We believe that diversity strengthens society and should be honored and protected.

      • We believe that broad, informed participation committed to a common good is critical to democracy.

      • We believe that humanity prospers when people work together. ASCD also recognizes the potential and power of a healthy organization.

      • We believe that healthy organizations purposefully provide for self-renewal.

      • We believe that the culture of an organization is a major factor shaping individual attitudes and behaviors.

      • We believe that shared values and common goals shape and change the culture of healthy organizations.

       

      Strategic Planning Commission

      Strategic Planning Commission

      Hats off to the 34 ASCD officers, staff, and other stakeholders who developed the strategic plan adopted by the Executive Council in June. They are:

      Bonnie Benesh (Iowa), Martha Bruckner (Neb.), Christopher Cross (D.C.), Robert Garmston (Calif.), Ruud Gorter (the Netherlands), Sandra Gray (Mo.), Edward Hall (Ala.), Quincy Harrigan (St. Maarten), Corrine Hill (Utah), Barbara Talbert Jackson (D.C.), Frances Jones (N.C.), Don Kachur (Ill.), Stephanie Pace Marshall (Ill.), Irving Ouellette (Me.), Chris Pipho (Colo.), David Rainey (Ark.), Stuart Rankin (Mich.), Charles Schwahn (S.D.), Tom Sergiovanni (Texas), Arthur Steller (Ga.), Judy Stevens (Texas), and Isa Zimmerman (Mass.).

      ASCD staff serving as commissioners are Diane Berreth, Frank Betts, John Bralove, Joan Brandt, Ron Brandt, Gene Carter, Dwayne Hayes, Helené Hodges, Susan Nicklas, Jonathan Nobles, John O'Neil, and Mikki Terry.

      EL’s experienced team of writers and editors produces Educational Leadership magazine, an award-winning publication that reaches hundreds of thousands of K-12 educators and leaders each year. Our work directly supports the mission of ASCD: To empower educators to achieve excellence in learning, teaching, and leading so that every child is healthy, safe, engaged, supported, and challenged. 

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      Let us help you put your vision into action.